Best Spam Defense

Written by Carl E. Reid on September 29, 2008

The best defense against spam is continuously educating the email user community.  As administrators we may sometimes get a little too hung up on the technocratic methods of preventing spam. Although the technical details are important, our email users must be constantly reminded of their role to prevent spam.  It’s an extremely important role.

Many spammers are people in each person’s inner circle who send notices, warnings and heads up emails.  When a person sends a friend a chain letter email, surely they do not think they are proliferating spam.  The forwarding of community announcement notices is surely sent with all the best of intentions.  This does not take away from the fact that this type of email clogs up the email highway.

Our friendly spamming friends then want us to send this email to 10 of our friends in the next 5 minutes.  This “not deliberate spam” sent to 10 people will bring the sender an unexpected positive outcome in their life.  The mere hope of something nice happening, by forwarding friendly spam to people in our trusted network, usually makes people do it faster.

These are the types of innocent situations email users should be made aware.  Through a newsletter or weekly email your email community needs constant reminders of spam they may encourage to go around the internet.

How about those heart wrenching emails about a child having an illness or is missing. True or not, many of these emails float around the email highway for years.  When people receive it they think is fresh news, but are not aware it’s actually old news or fairy tale spam from 2 years ago.  Seems simple enough to email administrators, but we cannot take our awareness for granted with everyday email users.  They are not in our technology business. Each email user is focused on their core skills at work.  So it’s imperative for administrators to heighten the awareness of people sending friendly spam around the world.

Continuing spam education is one of the best tools to fight spam.

About Carl E. Reid

Developing his career from the mail room to the board room, Carl E. Reid has achieved success by skillfully blending 40 years of technology and business intelligence experience with his passion for helping companies succeed. Carl is founder and CEO of NetTECH Systems Reid & Associates, Inc., an emerging technology consulting company located in the New York City area. One of his specialties is 15 years as a collaboration and email infrastructure consultant. He has implemented and supported Lotus Notes/Domino and other types of SMTP gateway/network configurations in small to large global companies up to 33,000 employees. Some of his clients have included IBM, Citi, JPMChase, Oxygen, LVMH - Moet Hennessy, MeadWestvaco, non-profits and professional organizations. Carl is a Savvy Business Owner, Public Speaker and Author. His articles have appeared in Network World, Computer Monthly magazines and hundreds of web sites. Combining business technology consulting with professional blogging, Carl specializes in advising clients how to best leverage the Internet as a tool for high impact visibility. Carl's speaking style combines humor with expertise, and his advice is always down-to-earth and practical. He personally publishes Library of Congress recognized newsletter blog, http://www.SavvyIntrapreneur.com and http://www.iTechSpeak.com. Carl wrote the original "Professional Blogger Job Description", being used as standard document within companies. As a business career coach, Carl teaches professionals how to run their career as a profitable business.
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