Comments on: Researchers Hijack Storm Worm http://www.allspammedup.com/2008/11/researchers-hijack-storm-worm/ Mon, 06 Feb 2012 20:47:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ed at AAFR http://www.allspammedup.com/2008/11/researchers-hijack-storm-worm/comment-page-1/#comment-1067 Ed at AAFR Tue, 25 Nov 2008 02:57:20 +0000 http://www.allspammedup.com/?p=171#comment-1067 What a fascinating post--it answers a question that has been on my mind for a long time: Does anybody actually read and click on spam? It's a fascinating lesson in economics. Normally a 1 in 12,000,000 CTR rate would be impossibly low. Even if each e-mail cost only 1/10 of a cent to send, the cost per click would be $12,000.00. But if you can send out e-mail truly for free, then, in theory, any click through rate will be profitable. And so it is. I guess this is why spam isn't going away any time soon. What a fascinating post–it answers a question that has been on my mind for a long time: Does anybody actually read and click on spam?

It’s a fascinating lesson in economics. Normally a 1 in 12,000,000 CTR rate would be impossibly low. Even if each e-mail cost only 1/10 of a cent to send, the cost per click would be $12,000.00. But if you can send out e-mail truly for free, then, in theory, any click through rate will be profitable. And so it is.

I guess this is why spam isn’t going away any time soon.

]]> By: Spam ROI - Storm Virus Research Shows Why Spam is Profitable : EmailTalk.org Blog http://www.allspammedup.com/2008/11/researchers-hijack-storm-worm/comment-page-1/#comment-1030 Spam ROI - Storm Virus Research Shows Why Spam is Profitable : EmailTalk.org Blog Mon, 17 Nov 2008 13:14:59 +0000 http://www.allspammedup.com/?p=171#comment-1030 [...] to Sue  Walsh over at AllSpammedUp: The researchers discovered that Storm sent out 350 million emails in 26 days, resulting in 28 [...] [...] to Sue  Walsh over at AllSpammedUp: The researchers discovered that Storm sent out 350 million emails in 26 days, resulting in 28 [...]

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