Matt Pollard March 26, 2012

What always irritated me is that the “word salad” method of getting past a filter is almost certainly going to raise the less-technological “Bull**** detector” of most people once it reaches a legitimate pair of eyes. It worries me deeply that there are people out there who can read an email that makes no sense and still click malicious links or worse, download attachments.

Ethan Fasbender March 26, 2012

I don’t understand why an email marketing manager or a someone involve in online marketing would like to employ the services of a URL shortening tool. It looks unprofessional and untidy especially when it is applied to email newsletters or campaign materials. Plus, you’ll not now what it is all about. The good old fashioned hyperlink will tell you what the article or content is all about just by looking at the link itself. No fuss. No wasting of the customers’ time.

I don’t hate URL shortening services. It’s just that, they have their own use at the right place, for instance in micro-blogging platforms such as Twitter wherein you are limited with characters. But when it is applied in emails, it’s like putting a spaghetti sauce in a fruit salad. It does and will not add up.

KaS July 25, 2012

I found this article enlightening but wanted to comment on comments made. Companies somestimes (many times) hire outside their company for someone to advertise for them. Many times they fall for someone who is actually a spammer. Many times the company doesn’t look at how the advertising is done but just the results. Some companies refuse to see it as wrong once they see results they like. The problem is that when you hire a spammer to “advertise” for you, your name gets discredited and flagged as spam. Don’t hire spammers and truly investigate who you hire to advertise your company.

Also I always wondered about the “word Salad” one as well even though I did suspect it was to get past the spam detectors. Still, I did not know how. I find spam like that more used on forums where search engines will (used to) pick up the links and the more sites linked back to that link the higher it would supposedly be ranked in search engines. This is a tactic that those advertising companies who promise #1 rank in Search engines will do. It is a good idea to do a search on your company to see if who you hired is advertising in a way they would tarnish your company’s name.

HLB August 30, 2012

The “Word Salad” spam emails aren’t always as obvious as the gobbledy-gook messages we’ve all seen & laughed at. I’ve seen many messages where the actual spam/advertisement is a series of photos in a table format with links, and the “Word Salad” portion is formatted in a tiny font, i.e. 2 pt, the same color as the background. There may be 1 full page of text when formatted normally but it appears in the email as 2-3 extra lines at the end of the message.

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