Comments

Eve Leigh May 6, 2012

Haha! In the eyes of the ‘good’ marketers who are trying to make a buck out of us, we look like the bad guys and gals who stop their money making efforts. I’ve never liked direct marketers (too pesky they are) but this report doesn’t make me sympathise with them and their problems. We are at war – if they win (i.e. they manage to sneak past email filters), we (admins AND users) lose, so I won’t cry for their troubles with spam filters.

Gordon Keyes May 7, 2012

It’s hard not to read this white paper and wrinkle your nose at the idea of people exchanging ideas on getting around spam filters, but the fact is that the arms race is necessary to keep technology moving forward and even if these tactics are used solely by legitimate businesses in a perfect world, these ideas will also spur filter creators to up their game as well.

Malcolm James May 8, 2012

Eve,

Amen, and here endeth the lesson.

Malcolm James May 8, 2012

@Gordon,

You won’t get any arguments from me, except to say that the online marketers are producing something only slightly less palatable than what my puppy will leave on the newspaper tomorrow. Unfortunately, only you and I will be able to detect the stench.

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