Lisa S. March 26, 2013

Black hat spam doesn’t sound too different to me than any other kind of spam. If a spam filter is good, it shouldn’t be fooled by the fact some fake super celebrity is used in the email, so why the fuss?

Alden March 29, 2013

The concept of black hat is definitely not new, though it was more associated with SEO than with spam. And yes, the writer is correct when it says it’s a very dangerous technique. It took a long time for Google to actually do something about black hat, so I expect the same thing with this black hat spam. It’s just sad to know that we users have to work doubly hard and stop relying too much on anti-spam filters. Definitely, if the e-mails sound real, they’ll surely end up in our inboxes.

Maria Walter March 30, 2013

I agree. Black Hat SEO is an extremely dangerous technique. It’s something that’s not easy to “blow away”; fighting it is not as easy as 1-2-3. Black Hat spam is doubly dangerous because it turns real people into fake ones just to get something out of an unknowing or innocent email user. Using fake personas to charm your way through a scam isn’t really new, but the way that Black Hat spamming does it is different. So, yes, I agree with the writer when he said that validating identities will soon become a top-of-the-list business. Actually, we need them now!

Giselle April 30, 2013

God, I hate those fake Twitter followers. In fact, these spambots, as they are called. I should know because I have many encounters with them. They flood my feed with suspicious links, and they seem to appear out of nowhere. I don’t remember adding them to my network at all! I wonder what Twitter is doing about this, though, since it’s still going on until now.

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