The new updates to the federal CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act of 2003 are now in effect. The rules, which we’ve gone over in detail in a previous post, include changes to the unsubscribe (also known as opt-out) requirements, the definition of “sender” and allow commercial email senders to use a P.O. Box as their physical address. The updated law now will also require non-profits to comply with the requirements. Any commercial sender who does not faces stiff penalties.
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Written by Sue Walsh on July 22, 2008
