Earlier this week I was talking with a client and discovered that they had not received an important email that I sent them that morning. After a brief investigation we found the email in their Outlook Junk email folder. This was unusual because, of course, we send emails to each other quite frequently.
I checked it out and was able to determine why that particular email got marked as Junk email, made a configuration change, and emails have been delivering fine ever since. The experience left me thinking about some of the ways that perfectly legitimate email might be marked as spam, and the steps that can be taken to avoid those situations.
Flagged as Spam by End User Email Client
An email recipient can flag an email as spam in a number of ways. If their email client has built-in junk filters then they can simply mark it as junk email in their client and your emails will not reach their inbox.
For businesses with Exchange Server 2007 and Outlook on the desktop this goes a step further due to a feature called Safelist Aggregation. This feature aggregates each individual user’s personal safelist and blocklist information onto the server itself, so that an email address marked as spam by one user is also blocked for other users.
Unfortunately this can happen when people either forget that they signed up for a particular newsletter or promotion, or they simply decide that they no longer want to receive it, and instead of unsubscribing they mark it as spam.
Continue reading 7 Ways to Prevent Your Emails Being Blocked as Spam


Anyone who uses the internet whether for business or for leisure has had first hand experience with spam at some point in time. Spam is a problem that plagues the internet and affects us all in some way. Like most problems the spam problem is a very complex one. There is no single source or cause of spam, which means there is no single solution to the problem. In this post I’ll explain some of the sources and causes of the spam that we see every day.
After an organisation has made the decision to invest in an anti-spam solution, often the next consideration is where within their network infrastructure should the anti-spam system be located. When making these decisions it is helpful to understand common anti-spam techniques and how they will integrate with other elements of your network.
Protection of email traffic flowing between hub servers and separate servers that store mail box accounts is established through encryption in an Exchange 2007 environment. So interception of emails transported between the hub and mail server is nearly prevented with an Exchange journaling system in place. Although email traffic is encrypted, there are other steps required to tighten security with the Exchange journaling mail box.
Most of the articles you’ll read on a blog such as this will describe how to protect yourself from certain types of spam. Most of the articles I’ve written so far do exactly that. Today I’m going to add another dimension to my post and discuss how to protect both yourself and others from “backscatter” spam.
Have you ever wondered how spammers manage to find your email address and start sending you junk and scam emails? In this post I’ll describe three ways in which spammers are able to get their hands on lists of valid email addresses to target with their spam.



