In newspaper circles, when a correction to a story has to be written, a rule of thumb used by many organizations is to omit the original mistake from the correction. That’s not to eschew embarrassment, although it often works out that way, but to avoid printing the incorrect information twice. Bad information, you see, has a way of sticking to little gray cells when it’s the first to arrive in the information marketplace. Repeating it, even in a correction debunking it, tends to add to its stickiness.
That seems to be the case with the recent hullabaloo over the “dislike” button in Facebook.
Members of the vast Facebook social network have the ability to click a button when they “like” a posting they see in their news feeds, but unlike other websites that solicit mob opinion on their content, Facebookers can’t show their displeasure with what they see on the network. That omission has vexed more than a few of the Facebook faithful, including columnist Dan Tynan.
“Like many people of an inherently cynical nature, the fact Facebook only allows you to express your ‘Like’ on various topics, posts, and advertisements irks me,” he wrote. “I know I’m not alone, and so do Facebook scammers, which is why the latest viral ‘Dislike button’ scam has spread so quickly.”
As many popular scams begin on Facebook, a member sees a message with an enticing pitch. In this instance, it was “I just got the Dislike button, so now I can dislike all of your dumb posts lol!!” or “Get the official DISLIKE button NOW!” Included with the message is a shortened URL, so victims don’t know where they’re going when they click on it.
Clicking on the short URL in the Dislike message displays a screen for installing the Dislike Button. When members attempt to install the feature, they’re asked to give their permission to allow the app to access their basic information, post to their “walls” and access their data at any time, which pretty much opens the door to the chicken coop for the foxy spammers.
Once they have access to your Facebook information, the spammers use the member’s information to promote–under the member’s name–the Dislike Button to all the member’s friends.
Meanwhile, the member still doesn’t have a Dislike Button. Before he or she gets the button, they must fill out a survey, which makes the scammers some cash. After finishing the survey, the member is sent to a website where they can install a browser add-on called Dislike Button. The app began as a Firefox add-on, but now it can be downloaded as a executable file that will work with Chrome, Internet Explorer and Opera. Support for Apple’s Safari browser is in the works.
What got lost in all the hubbub about the scam, though, was the fact that the Dislike Button is a legitimate add-on. Its makers, FaceMod, were being victimized by the scammers as much, if not more, as Facebookers clicking on the URL in the fraudster’s pitch message. Unfortunately, the maker’s message was lost in the digital din that erupted when the scam was revealed by a malware fighting firm.
“Recently, the Dislike Button has been mentioned in several articles, blogs and tweets, in conjunction with a scam, which silently sends the link to users’ Facebook friends, and requires the user to then take an online survey, which makes money for the scammers,” FaceMod wrote on its website. “Due to the high demand for the Dislike Button,” it continued, “unaffiliated people and/or groups are attempting to monetize FaceMod’s products by re-directing to online surveys. FaceMod does not require a user to fill out a survey, is not affiliated with this Scam and urges users to avoid unofficial posts.”
For the sake of clarity, FaceMod’s add-on only works with other Facebook members who have installed the app in their browsers. In other words, if you click “dislike” and the person who posted the item you disapprove of doesn’t have FaceMod’s software installed in their browser, they won’t see your thumbs down.
Initially, FaceMod sent a message to a person when a user of its app gave the thumb’s down to an item, but it removed that feature–although the company’s website still says it’s there–after receiving complaints from people who received what could be interpreted as spam messages announcing they’d been “disliked.”